Poie is India’s answer to modern maximalism—bold, spirited, and absolutely obsessed with colour. We don’t tiptoe around prints; we dive right in. Think vibrant palettes, lively motifs, and silhouettes that make everyday dressing feel like a celebration. Designed for women who love expressing themselves, our clothes bring comfort, personality, and a dash of playful drama to your wardrobe. Every piece begins with India’s craft heritage—handpicked fabrics, thoughtful detailing, and makers who pour true artistry into every stitch. We believe slow fashion should still feel fun, expressive, and unmistakably stylish. From power-packed weekdays to festive nights to lazy brunches, Poie is made to match your mood—loud, soft, or somewhere in between, but always colourful.
Poie blends deep craft knowledge with a bold, joyful design language that refuses to stay quiet. At Poie, colour isn’t just an aesthetic choice—it’s our attitude. We live for maximal colour play, eclectic contrasts, unexpected pairings, and prints that spark instant joy. For us, dressing up should feel like turning the saturation all the way up on life. From sun-washed pastels to vibrant festival-ready hues, every shade is chosen to make you feel more you—spirited, expressive, and a little bit unstoppable. Rooted in craft and elevated with contemporary sass, Poie celebrates India’s handmade traditions in a refreshingly modern way. Each piece is thoughtfully designed, made with fabrics that love your skin, and stitched by skilled makers whose artistry forms the heart of our brand. We believe fashion should be intentional but never boring, responsible yet effortlessly stylish, and always, always authentic. Whether you're powering through work, stepping out for chai with the girls, dancing your way through wedding season, or simply lounging on a slow Sunday, Poie slips right into your life—easy, vibrant, and full of personality. Poie is not just clothing. It’s mood, colour, craft, and character—all wrapped into silhouettes that let you breathe, move, and glow. Welcome to a world where Indian wear gets louder, brighter, and unapologetically bolder. Welcome to Poie. NIFT Bangalore, a textile design major from Shreya Ajesh—a brand known for fearless prints and feel-good fashion—Poie takes that same playful spirit and pours it into everyday clothing made for the modern Indian woman. Created and designed by Soap & Basil, Poie is where Indian wear decides to have a little more fun.
Poie is wearable joy. A bright, bold reminder that life looks better in colour.
